I help service-based entrepreneurs create profitable online courses that sell on autopilot, without overwhelm
Step-by-step guidance, proven systems, and simple tech to help you launch your course fast and with ease, finally freeing you from trading hours for money.
Here are some ways to start today:
Hey!,
I'm Lisette
a passionate educator, online business coach, unapologetic tech nerd, and creative strategist all rolled into one. I help service-based entrepreneurs turn their expertise into online courses that actually sell, without stress, endless launches, or burnout. Together, we build freedom machines out of brilliant minds.
But here’s the secret: it’s not about the knowledge itself, anyone can find that online. It’s about who you are, how you share it, and the transformation you create. That’s where the magic happens.
I’m here because I know how it feels to have big ideas and feel stuck. Overwhelmed by all the options. Unsure if there’s a place for you in the market. Doubting yourself or your idea. I want to help you cut through the noise, find your voice, and turn your knowledge into something that actually changes lives, starting with yours.
How I Help Entrepreneurs Create Profitable Online Courses
I combine 10 years of teaching experience, a love for tech and systems, and a creative approach to learning that makes launching your course doable and even fun. I’m not your typical educator: I bring energy, humor, and unconventional lesson formats to every project. No fluff, just practical, step-by-step guidance that sparks results. My goal? That you feel supported, inspired, and empowered every step of the way.
I'll help you with:
Confidence & Clarity
Find your voice, connect with your audience, and build a course that’s 100% you. I’ll help you create an irresistible course offer your audience needs!
Effective Course Creation
Turn your knowledge into a course your audience will love and that truly transforms them. I’ll help you structure your lessons, choose the right formats, and create real results.
Tech Without Tears
Platforms, systems, automations, I show you exactly how to do it without the headaches.
Evergreen Sales Systems
Launch once, sell forever. No constant stressing about new launches. You will learn how to build funnels that actually work!
Build Smart, Sell Easy, Live Free
With my guidance, you’ll move from overwhelmed and unsure to confident, focused, and in action. You’ll build a course that sells, reaches the right people, and gives you the freedom to focus on what you love. More impact, more joy, more control over your time, that’s what we’re creating together.
100%
background
Trusted Expertise in Education & Online Learning
With a strong foundation in information science (Msc) and 10 years of teaching experience, I help students and professionals unlock their full potential through education, guidance, and coaching.
I’ve taught at several leading universities, including the Amsterdam University of Applied Sciences and Saxion, in courses like software development, research, design and online marketing.
Beyond the classroom, I partnered with major brands (like Samsung) to digitize their training programs, running workshops, coaching teams, and designing custom learning platforms that actually deliver results.
Now I combine hands-on tech expertise with proven teaching and marketing strategies to help entrepreneurs turn their knowledge into online courses that work, sell, and don’t overwhelm.
I wasn’t born knowing how to build a business or run a course platform.
I struggled in school due to dyslexia, faced self-doubt, and learned the hard way that persistence and curiosity are everything. I fell in love with teaching while working as a student assistant in programming, went on to teach for 10 years at universities, and built my own online learning platform.
Along the way, I realized that impact isn’t about being perfect or having all the answers, it’s about showing up, being human, and helping people grow. That’s why I left the corporate world, where everyone was just a number, to focus on what I love: connecting with people, inspiring growth, and helping them make their ideas real, on a bigger scale than ever, even online.
Now, I help people like you:
Transform your expertise into a course that actually sells
Build systems that let your courses sell and run on autopilot
Reach more people and make a bigger impact
Build a business that’s fun, flexible, and totally authentic
My favourite things
Curious what a course-creating, tech-loving, freedom-seeking entrepreneur swears by? Here’s where you’ll find out! From the tools and systems that keep my online business running on autopilot, to the templates and workflows I can’t live without, this is everything I’ve tested, loved, and still use every day. If you want to build a profitable online course without the overwhelm, you’re going to love these go-to resources.
A little about me
💃 I love dancing and still teach salsa & bachata classes with the love of my life Luis
🐾 I'm a cat mom. My cat Misty always has lots to say (mostly meows).
☕ I start every day with a cappuccino. No exceptions.
💻 Tech, systems, e-learning, and online marketing? Totally my jam.
💬 I'm dutch, at home we speak German, I teach in English and I'm currently learning Spanish.
🌿 Long walks in nature and sunsets from our boat are just WOW
🍽️ Enchiladas are my comfort food. Always.
🏡 I live in Amsterdam with my man & my cat
🛁 Bubble baths + good music 🎵 = the ultimate reset.
Polished photos? Sure. But on a “potato day,” you’ll find me in my leggings, gingers-mint tea in hand, nerding out on course tech or strategy.
My beliefs
Business should be fun, freeing, and fully aligned with who you are. Everyone deserves a meaningful life and the opportunity to earn from what they naturally love.
Your online course isn’t just a product, it’s your way to inspire, transform, and connect.
Ready to turn your brilliance into a course that sells?
Growth Strategy
Scale your program with marketing strategies that bring clients in on autopilot.